Despite what anyone might tell you, the world is a popularity contest. But it is still up to you to care that this may be so, or what the outcome of the vote turns up. And although it might be good for one’s character to be on the passionate fringes, of core and dedicated minorities, there is something to be said for understanding what just everyone is talking about. One might suppose that as with anything, treat such things like popularity with a program of moderation. To follow every mass trend is surely to suck out what remains of your soul by way of your wallet, but think not that to keep to all the byways of life is always the truest course. Crowds may sometimes like strange things, but there can be wisdom in the mass mind. As a guide, it is no rocket science: try to remain true to yourself, even if everyone else is going the same way, too. There might even be a certain nobility to like what everyone else does, believe it or not.